Channel Mum
Channel Mum is the UK’s fastest-growing parenting community and website. It allows parents and parents-to-be to communicate and to watch videos from Channel Mum’s team of vlogging families. Channel Mum was founded in 2015 by Siobhan Freegard, the creator of the parenting website, Netmums.
By 2016, it was clear that demand for Channel Mum was significant. The site was offering over 25,000 parenting videos and 750 new videos were being added each week. Channel Mum sought funding to expand the website and build on this success.
In September 2016, Northern VCTs, managed by NVM, invested £2 million in Channel Mum to help the company accelerate and grow. NVM’s investment helped Channel Mum grow its team, create a network of video vloggers and attract an impressive list of corporate clients.
Channel Mum is now the leading parenting community on social media using video vloggers. After a very short time, the company achieved revenue of just under £1 million in its first year of trading to June 2017 and now employs 20 people.
Siobhan Freegard, CEO, Channel Mum
www.channelmum.com
VCTs help young businesses in the UK that might otherwise struggle to obtain finance